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Kevin Allocca: Why videos go viral

Kevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.
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Creative Links
Though the term non-linear advertising is perhaps a little academic, the concept is a useful one when discussing multichannel campaigns. It's also a lens through which to view display advertising, and the problems it is beset by.
How do you teach the craft of advertising in North Korea, a country which has for decades been indoctrinated against capitalism by the ruling Kim dynasty? Choson Exchange tells us that from free samples of sweet drinks to Italian kitchen displays, brands in the DPRK are learning to compete with the state.
The distinction between marketers and publishers is getting increasingly blurred. Facebook, which created Instant Articles a year ago to make publishers’ articles load faster, is now giving that tool to brands. Intel is the first to take advantage, posting content from its digital tech-focused publication, iQ, as Instant Articles.
It might feel as if the Internet is saturated with apps, platforms, devices, and more than enough content to demand our attention for the next million years. We might get disheartened about the possibility of getting noticed among all the abundance of content. But the Internet is still at the beginning of its beginning. It is only becoming.
Buyers and Sellers
WGBH Stock Sales adds new content from acclaimed PBS series, Sacred Journeys. Sacred Journeys with Bruce Feiler is a PBS series which takes viewers on some of the most celebrated, challenging and spectacular religious pilgrimages on earth.
An oddity has surfaced on the internet – a scene of gulls chasing a boy who tried to feed them, shot on a phone, reminiscent of Alfred Hitchcock's classic horror film “The Birds”. Perhaps truth can be stranger than fiction.
As the world gets ready for the 2016 Olympics in Brazil, the BFI has now released a collection on BFI Player of 100 films which have been newly digitised and made available to the UK public, exploring the fascinating and inspiring history of Olympian endeavour from 1900 to 2012.
New film of the iconic star has been released, from the collection of her friend, confidant, and photographer Milton H. Greene, who first photographed her for Look magazine in 1953 and continued to film and photograph her during the rest of her career.
Industry News
Documentary Financing – Do Film-makers Suffer Financially for their Art?
Realscreen has put together a report about documentary film-makers and their remuneration – initial findings are that about 67% of those who identified as documentary professionals do not make their living through their art – a depressing result.
GoPro Footage Survives a Year on the Seabed
A fisherman found a GoPro camera lying on the seabed near Poole in England. After almost a year in the water the underwater housing had failed and the camera was damaged, but the SD card was intact and the footage was recovered, and the original owner has been found.
New device lets you activate a GoPro Camera with your tongue
GoHawk is a switch that allows you to use your moth to turn on and off a GoPro camera , even while both hands are busy.
Footage Award Winners Honoured
The 13th annual FOCAL International Awards in association with AP Archive took place recently before a full house at The Lancaster London Hotel. Now well into their second decade and going strong, The FOCAL International Awards celebrate the best use of footage in all variety of genres, across all media platforms, with the 2016 event showing strength from around the global production community.
Alan Whicker Collection Donated to BFI
The BFI National Archive has received the archives of pioneering investigative TV journalist, Alan Whicker, donated by Valerie Kleeman, Whicker’s World Foundation. The collection contains meticulous records of one of the most enduring and influential careers in British television history, spanning the late 1950s into the 21st century.
Hard Tide – New British Crime Film Opens Soon
Hard Tide, a grim, graphic low-budget independent crime thriller, set in the coastal town of Margate is about to open in cinemas on April 29th. Described as a “crime thriller with a heart” small-time drug dealer Jake rescues Jade, a neglected child and goes on the run with her.
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