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Survey Shows How Stock Footage Helps Ad Industry
Footage portal Thought Equity says it has carried out an original survey focused on the proliferation of new media in the advertising industry and the tools that are helping advertising professionals capture the potential of new formats. According to the more than 150 advertising industry professionals surveyed, 44 percent said they are using pre-shot motion imagery more than ever, with 38 percent declaring pre-shot motion imagery to be the most useful tool in creating a new media advertising campaign. Seventy two percent of advertising agency employees surveyed use pre-shot motion imagery at least occasionally if not regularly. The survey also addressed the reasons advertising industry professionals use pre-shot motion imagery -- fifty seven per cent said for its contribution in turning around new media ads more quickly and 67 per cent its ability to reduce costs. Thought Equity appears to be on the verge of adding "Motion" to its trading name -- Thought Equity Motion features as its name on press releases, but its website remains without the "Motion." .
