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Move over, VR—a new artistic medium is about to emerge




Microsoft’s HoloLens mixed-reality headset, which integrates holograms into the world around you, is making its art-world debut courtesy of the pioneering Amsterdam-based artist duo Studio Drift. Unlike virtual reality, in which a viewer is fully encased in a digital world, or augmented reality, which layers objects onto your existing physical environment (think of Snapchat filters or Pok?mon Go), mixed reality fuses the real and virtual worlds.

“Feeling present in your environment is a key aspect of mixed reality, enabling you to move naturally, interact, and explore in three dimensions,” says Ben Porter, director of Microsoft HoloLens and Windows Experiences. “These aspects are unique to mixed reality and make the entire world a canvas for artists.”

Studio Drift’s Lonneke Gordijn believes that navigating between or integrating the digital and physical worlds is going to be one of the most important topics of the next decade. And mixed reality presents an intriguing solution to better integrate this ever-present digital layer into our lives.

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Creative sector fills UK coffers as money pours into film and TV production
At a time when the British economy is looking for leadership, step forward Darth Vader, Adele and Queen Victoria. One of the reasons GDP growth has stayed robust since the EU referendum is the UK’s creative sector, which has produced buoyant box office receipts thanks to Star Wars, healthy sales of Adele’s latest album and global demand for homegrown TV productions such as Victoria.

Paste's Unofficial Guide to SXSW 2017
Each March, almost half a million people flood Austin, Texas, in preparation for South by Southwest. The iconic festival has led to the success of acts like Hanson, James Blunt, John Mayer, The Strokes, HAIM, M.I.A., Grimes and others since 1987. Last year’s massive attendance included 2,200 official performers (from 67 countries) and a keynote speech from Barack Obama.

Netflix working on technology that allows viewers to choose plot points
Whether you love happy endings or a harsh blast of reality in TV dramas, you could soon be able to decide what you get, thanks to a new technology Netflix is working on. President Reed Hastings said about interactive shows: "Once you have got interactivity you can try anything."

100 demos, 50 pitches, and a year with AR and VR: What we’ve learned
Madrona Venture Group gives us some of its takeaways from its first year in VR. What were consumers’ first reactions to the products and content? Where should the companies betting on the future of VR go from here? After over 50 unique VR/AR demos, Madrona takes a look back.

Europe’s virtual reality sector has grown to nearly 300 companies
Europe’s booming virtual reality ecosystem now consists of nearly 300 companies, according to the first European Virtual Reality landscape released by The Venture Reality Fund and France’s LucidWeb.

Adobe's path to entering the Virtual Reality story
The future of technology, so say the sages, is invisibility. The point being that the digital reality and the physical reality are merging. Technology has cozied up to us, surrounds us and, at higher rates, might even enter us. Virtual reality feels like the motion goes the other way: We enter technology.

Visual Effects made the return of some iconic Star Wars characters possible
The Academy of Motion Picture Arts and Sciences released its shortlist of 10 movies that will vie this year for the best visual effects and Rogue One: A Stars Wars Story made the cut. But when members of the visual effects branch meet to review footage from the film, they’ll have more to consider than just the new planets and warring spacecraft that have been created for the film.

Hollywood is terrible at making video game movies
Four successful video game series produced 4 unsuccessful movie adaptations. What gives? 2016 could have been the year that movies based on video games finally leveled up. Instead it was the year that Hollywood proved over and over again that it can’t make a video game movie that’s any good.

Netflix will double its original series in 2017
2017’s Netflix’s original programming lineup will grow to up to 1,000 hours, more than doubling from 2016, and “that’s a conservative measure right now,” said Sarandos, speaking at the UBS Global Media & Communications Conference in New York.

Get ready for multisensory Virtual Reality
While the typical VR rig only deals with the senses of sight and sound, our bodies and brains engage with the world around us with a full suite of senses. By mapping other sensory experiences to VR experiences, developers could make things far more realistic and increase the devices' powers of teleportation.

Episodic virtual reality content is the future of VR
What was television like before episodic narratives? The development of serialized content transformed traditional entertainment media and virtual reality startups are now hoping it will do the same for their market.

Bollywood explores different ways to tell movie stories
Hollywood has been using film tie-ins – such as comics books, animated TV shows, video games and novelisations – for years to help movies reach wider audiences or expand their stories. Bollywood, however, has been slow to get in on the act. One growing Indian film franchise is now hoping to show others how it is done.

Film company co-founder on turning passion into profit
When Simon Kreitem shot a documentary about the final moments leading up to the launch of London’s O2 Arena, he was well aware that it could also be the final moments of his film company.

Why you'll be able to watch new movies at home sooner than ever
Movie fans will soon be able to watch their favorite flicks at home much sooner after they hit theaters. In a potential boon to users of Apple TV, Roku and other online set-top boxes, Hollywood studios are negotiating to reduce the so-called theatrical window to just two to four weeks after a movie’s release, according to one analyst.

Oculus is breaking every rule, in a bid to make virtual reality better
Oculus is a company that refuses to play by the rules. After finally launching its consumer headset, the Oculus Rift, back in March, the company is now preparing to launch another piece of consumer hardware, the Oculus Touch controllers.

The accelerating inspiration cycle
Dean Takahashi moderated a panel on the connection and inspiration happening between games, sci-fi, and real world tech at the Montreal International Game Summit. Panelists included Jonathan Morin, creative director at Ubisoft Montreal; Sebastian Alvarado, cofounder of Thwacke Consulting, science advisor for video games; and Andre Vu, executive brand director for the Deus Ex franchise at Eidos Montreal.

Exporting Saudi Arabian culture through film
A new initiative has Saudi Arabia introducing a generation of young filmmakers to Hollywood, while offering Americans a glimpse into their enigmatic culture. Despite a lack of commercial cinemas, film schools, or studio systems, a grassroots filmmaking scene is rapidly emerging in Saudi Arabia.

Nabil Elderkin: the man who captures the stars for album covers and music videos
Kanye West, the Weeknd and Bon Iver all owe a large part of their visual identity to the man who shoots their album covers and videos. Now, with a forthcoming movie, Nabil Elderkin has set his sights on Hollywood.

How TV shows are made
2016 has provided a bumper crop of compelling TV content. And all of it has to actually get written, shot, edited and distributed. BGR caught up some of the folks at CBS Digital, a creative studio and production entity within the CBS Television City studio complex in LA to get a look behind the scene.

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