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Uber, Netflix and the rise of On-Demand applications




Back in the pre-Netflix era, when ridiculously expensive cable companies ruled the day, we had a very specific method of consuming entertainment. There was no way for us to stipulate when and how we were going to consume our entertainment, our schedules were a slave to the telecom industry. When DVRs hit the market, they changed things a little. Netflix changed all that.

What the company did had the ability to disrupt the functioning of an entire market.

“Just by tapping on a smartphone today you can summon a home cleaner via Handy, order groceries via Instacart, wash your clothes via Washio and get flowers via BloomThat. Fancy Hands will provide you with personal assistants. TaskRabbit will pick up a gift, Shyp will deliver it. You can even order chocolate chips cookies with Doughbies. There is a whole world of on-demand applications. The obvious inspiration for all this is Uber, whose strategy was praised innovative and disruptive.” - Svetlana Muravskaya, iTransition

But what makes on-demand applications so popular? Turns out, we like having stuff at our beck-and-call. On-demand applications like Uber and Airbnb don’t sell anything, they just act as the middleman between you and the service provider, helping potential buyers and sellers of various services come together using an online or app-based platform. So, without really doing anything at all, these applications help managing our day-to-day lives a whole lot easier. And they make a lot of money in the process.


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Netflix, the monster that’s eating Hollywood
TV networks and studios helped fuel the rise of what is now a competitor. When streaming video led to a plunge in DVD sales about a decade ago, licensing shows to Netflix was seen as a new way to cash in and extend the financial life of expensive programming. With Netflix now seen as a direct rival for original programming, some media companies are cutting back on those licensing deals.

Cosabella will never go back to humans
Headquartered in the US, with ecommerce sites in the UK, Australia, Germany, France, Italy and Canada, lingerie retailer Cosabella decided to engage Adgorithms (the creator of AI platform Albert) out of frustration with its digital ad agency back in October. It has since more than tripled its ROI and increased its customer base by 30%.

Why new media studio Blackpills partnered with Vice for a slew of scripted series
Vice’s ongoing quest to be among the most dominant media empires of the 21st century has been going pretty well so far. They’ve cultivated an authoritative voice on topics from music and drugs, to far-flung civil wars and promising technological breakthroughs. After they announced the launch of their own TV network, Viceland, they followed it with an announcement that they’d presold advertising for the next three years.

Move over, VR—a new artistic medium is about to emerge
Over the past years, the art world has fallen off a Berlin balcony and into a sea of swaying bodies, explored Brazil’s Mata Atl?ntica rainforest, and entered a world populated by serpents and trolls—all without leaving the relative comfort of a biennial, museum, or fair. VR has undeniably become the buzziest artistic medium of recent years. But at The Armory Show, a new technology-driven medium—and a new headset—enters the fray.

Creative sector fills UK coffers as money pours into film and TV production
At a time when the British economy is looking for leadership, step forward Darth Vader, Adele and Queen Victoria. One of the reasons GDP growth has stayed robust since the EU referendum is the UK’s creative sector, which has produced buoyant box office receipts thanks to Star Wars, healthy sales of Adele’s latest album and global demand for homegrown TV productions such as Victoria.

Paste's Unofficial Guide to SXSW 2017
Each March, almost half a million people flood Austin, Texas, in preparation for South by Southwest. The iconic festival has led to the success of acts like Hanson, James Blunt, John Mayer, The Strokes, HAIM, M.I.A., Grimes and others since 1987. Last year’s massive attendance included 2,200 official performers (from 67 countries) and a keynote speech from Barack Obama.

Netflix working on technology that allows viewers to choose plot points
Whether you love happy endings or a harsh blast of reality in TV dramas, you could soon be able to decide what you get, thanks to a new technology Netflix is working on. President Reed Hastings said about interactive shows: "Once you have got interactivity you can try anything."

100 demos, 50 pitches, and a year with AR and VR: What we’ve learned
Madrona Venture Group gives us some of its takeaways from its first year in VR. What were consumers’ first reactions to the products and content? Where should the companies betting on the future of VR go from here? After over 50 unique VR/AR demos, Madrona takes a look back.

Europe’s virtual reality sector has grown to nearly 300 companies
Europe’s booming virtual reality ecosystem now consists of nearly 300 companies, according to the first European Virtual Reality landscape released by The Venture Reality Fund and France’s LucidWeb.

Adobe's path to entering the Virtual Reality story
The future of technology, so say the sages, is invisibility. The point being that the digital reality and the physical reality are merging. Technology has cozied up to us, surrounds us and, at higher rates, might even enter us. Virtual reality feels like the motion goes the other way: We enter technology.

Visual Effects made the return of some iconic Star Wars characters possible
The Academy of Motion Picture Arts and Sciences released its shortlist of 10 movies that will vie this year for the best visual effects and Rogue One: A Stars Wars Story made the cut. But when members of the visual effects branch meet to review footage from the film, they’ll have more to consider than just the new planets and warring spacecraft that have been created for the film.

Hollywood is terrible at making video game movies
Four successful video game series produced 4 unsuccessful movie adaptations. What gives? 2016 could have been the year that movies based on video games finally leveled up. Instead it was the year that Hollywood proved over and over again that it can’t make a video game movie that’s any good.

Netflix will double its original series in 2017
2017’s Netflix’s original programming lineup will grow to up to 1,000 hours, more than doubling from 2016, and “that’s a conservative measure right now,” said Sarandos, speaking at the UBS Global Media & Communications Conference in New York.

Get ready for multisensory Virtual Reality
While the typical VR rig only deals with the senses of sight and sound, our bodies and brains engage with the world around us with a full suite of senses. By mapping other sensory experiences to VR experiences, developers could make things far more realistic and increase the devices' powers of teleportation.

Episodic virtual reality content is the future of VR
What was television like before episodic narratives? The development of serialized content transformed traditional entertainment media and virtual reality startups are now hoping it will do the same for their market.

Bollywood explores different ways to tell movie stories
Hollywood has been using film tie-ins – such as comics books, animated TV shows, video games and novelisations – for years to help movies reach wider audiences or expand their stories. Bollywood, however, has been slow to get in on the act. One growing Indian film franchise is now hoping to show others how it is done.

Film company co-founder on turning passion into profit
When Simon Kreitem shot a documentary about the final moments leading up to the launch of London’s O2 Arena, he was well aware that it could also be the final moments of his film company.

Why you'll be able to watch new movies at home sooner than ever
Movie fans will soon be able to watch their favorite flicks at home much sooner after they hit theaters. In a potential boon to users of Apple TV, Roku and other online set-top boxes, Hollywood studios are negotiating to reduce the so-called theatrical window to just two to four weeks after a movie’s release, according to one analyst.

Oculus is breaking every rule, in a bid to make virtual reality better
Oculus is a company that refuses to play by the rules. After finally launching its consumer headset, the Oculus Rift, back in March, the company is now preparing to launch another piece of consumer hardware, the Oculus Touch controllers.

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