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More Growth Predictions for On-line Video Advertising An Online Recruitment Advertising Report from US research and consulting firm Borrell Associates forecasts that by 2012 online local video will reach more than $5 billion, over a third of all local online ad spending. Details published in a number of news provider sites shows that the total ad spend for online video, at around $522 million last year, will hit $10 billion in four years. The company believes a lot of video ad growth is coming from major local advertiser categories including automotive, real estate, recruitment, and healthcare.