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Shutterstock is launching a massive promotional campaign in four countries in January and rolling it out across the world in spring called ‘It’s not stock, it’s Shutterstock™’ to showcase its photography, footage and other content.
The photolibrary just started its first brand marketing campaign in six years. The ‘It’s not stock, it’s Shutterstock™’ message is designed to emphasise the unparalleled quality and depth of Shutterstock’s creative asset repository driven by more than 550,000 contributors from around the globe, as well as highlight the proprietary search and discovery technologies that inspire the creative professionals who use Shutterstock to find the perfect asset every time.
The campaign will launch across digital and social channels in January in the US, the UK, Canada and Australia and will expand to countries in Europe, Latin America and Asia shortly thereafter. Over 1.5 million new assets are added every week to the Shutterstock platform, ensuring that Shutterstock customers always have access to the freshest content available anywhere for their marketing and creative needs.
“Creativity is now mission-critical for businesses of all sizes,” said Lou Weiss, Shutterstock’s global Chief Marketing Officer. “Customer expectations are simply too high - companies with mediocre advertising or visually dull websites are being left behind. Creative professionals are discovering and using our captivating images, stunning video and catchy music tracks every day in thousands of new marketing campaigns globally. Our campaign is a celebration of the amazing artists who contribute these incredible assets to our platform, and highlights the extraordinary value that they bring to creative endeavours every day.”
Shutterstock’s library includes more than 225 million images, over 12 million video clips and tens of thousands of music tracks and has paid out over half a billion dollars to its contributors. The company also offers a proprietary suite of search, workflow, editing tools, and other innovative products for which the company has been awarded 25 patents. Available in 21 languages in over 150 countries, Shutterstock is used by advertising and marketing agencies, film and TV production companies, media organizations and corporations as the basis for creating compelling marketing, broadcast and editorial content for their audiences. The new campaign was developed with the help of DiMassimo Goldstein in New York City.
About Shutterstock
Shutterstock, directly and through its group subsidiaries, is a leading global provider of high-quality licenced photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 550,000 contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 225 million images and more than 12 million video clips available.
Headquartered in New York City, Shutterstock has offices around the world and customers in more than 150 countries. The company’s brands also include Bigstock, a value-oriented stock media offering; Shutterstock Custom, a custom content creation platform; Offset, a high-end image collection; PremiumBeat, a curated royalty-free music library; and Rex Features, a premier source of editorial images for the world’s media.
A sequence of material showing Jay Young, manager of the U.S. Colorado Gators Reptile Park, taking on the challenge of capturing a 1.7-meter-long crocodile with his bare hands. Quite gripping footage of a dangerous stunt.
In order to provide medical treatment for crocodiles in the zoo, Jay Young has to capture them from time to time, and this film shows the methods they can use to bring the crocodile to be treated, in content provided by China’s CGTN.
New at Sundance Film Festival – Knock Down the House
Among the documentaries featuring at the Sundance Festival of independent film later this month is a behind-the-scenes feature which follows Alexandria Ocasio-Cortez, now the youngest member of Congress, as she starts off in her political journey.
Given her high profile in the last few months, this looks like a good source of footage for the future of the Puerto Rican-American politician, a Democrat from a poor area of New York.
The film follows her struggle as she works works double shifts as a bartender to save her family’s home from foreclosure. Wrestling with her own financial problems, she knows many of her neighbours are also hard-pressed to make a living. In order to bring representation to one of the most marginalised constituencies in America, Alexandria runs for office.
Director Rachel Lears gives viewers intimate and unprecedented access to the first days of Ocasio-Cortez’s campaign, revealing the candidate’s fierce fight to be elected the country’s youngest member of Congress.
Sundance Film Festival runs from January 24th to February 3rd.
StormStock: New 16K Image from the film Prairie Wind
A tornadic supercell approaches cinematographer Martin Lisius as he waits on a flower covered hill near Crawford, Nebraska, June 2018. This image appears in the short film "Prairie Wind," the first-ever production shot and produced on 16K. This content is available for licence on 16K (and 8K, 4K or HD) exclusively from StormStock.
Wildlife SOS Team Rescue Leopard Trapped in Deep Well in India
Forest officials rescued a seven-year-old leopard that had fallen into a 50-feet-deep well in the west-central Indian state of Maharashtra. Residents of the Pimpalgaon Rotha village heard panicked roars echoing from deep within the open well. Seeing that the leopard was drowning in the waist-deep water, they alerted officials who turned to a wildlife SOS team for help. Officials claim that India’s total leopard population is around 13,000 and that they need protected forest areas to thrive.
